Skip to main content

About Iowa Bike Co.

Our Story

In 1977, Iowa Bike and Fitness was originally established as Marty’s Schwinn Cyclery in Newton, Iowa, as the sum of an ambitious 19-year-old, an inventory of Schwinns, and a humble store front downtown. Marty’s Schwinn Cyclery took a new form in the ’80s as Iowa Bike and Fitness, expanding to include treadmills and stationary bikes and opening a 2nd location in Pella, Iowa. The Pella location grew to be the flagship store for Iowa Bike and Fitness. Early in 2017, Marty Doane retired from a successful career of founding, owning, and operating Iowa Bike and Fitness and was succeeded by Kris Van Gent, the second owner of Iowa Bike and Fitness.

The team at Iowa Bike and Fitness has been continually working to fulfill our purpose: 

Support, encourage, and grow the bicycle and outdoor community around us. Get more people on bikes more often!

We look to our five core values to help us accomplish this:

  1. People First. Purpose Over Profit. We value fulfilling our purpose and making our customers happy more than we value filling our wallets.

  1. Bike Advocacy. We believe bicycles are the answer to many of our communities’ complex problems, so we advocate for bicycle-friendly communities, infrastructure, and activities. More people on bikes makes the world a better place.

  1. Hand-Selected Products. We focus on quality and clarity rather than overwhelming you with options. We don’t carry every product, instead we carry products that have proven to deliver lasting value.

  1. Commitment to Growth. Improvement is a process. We are open to feedback and tough questions, there is a lot to learn from them. Never stop learning!

  1. Relentlessly resourceful. We find creative solutions in a world of finite time and resources.

In March of 2019, we changed our name to Iowa Bike Co. We are still locally owned, still operating with our core values close to our hearts, and still trying to get more people on bikes more often. Only now, we are Iowa Bike Co. 

Bikes make our lives better, and we want the same for you!

Why Choose Iowa Bike Co.?

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Your Complete Cycling Resource

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike, and we’re here to help you select the equipment that best meets your needs as a cyclist.

Experienced Employees

Our staff is professionally trained, and our friendly employees contribute to our welcoming atmosphere. In sales and service, we’re committed to providing you with an exceptional shopping experience.

Full Service Center

Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.